b.b.begonia practices and promotes a symbiotic and harmonious relationship with businesses, community and nature. As George Bernard Shaw once said, “Virtue is insufficient temptation”.

We are a for profit company and believe in creating value for our customers. We believe that economic self interest is a powerful force capable of bringing about the future we need in time to make a difference to the well being of our planet. However, we also strongly believe that sustainability of the natural environment is fundamental to the sustainability of business.

As part of our contract with the environment, b.b.begonia has become a member of 1% for the Planet which is an alliance of businesses committed to use market forces to drive positive environmental change by inspiring companies to give.

Tree Canada is a not-for-profit charitable organization established in 1992. Tree Canada creates opportunities for individuals and groups with an interest in planting and caring for trees for non-commercial use. In 16 years, Tree Canada has planted 76 million trees and are responsible for their ongoing care and maintenance.

As a member of 1% for the Planet, b.b.begonia is committed to donate 1% of all sales(not just profits) to Tree Canada, to support its objective of the planting and maintenance of trees.